Don’t Bore Your Audience

-Please Put Us Out Of Our Misery.-I love reading a good article about the importance of writing good quality content so when I came across this article written by Sherry Gray >> 7 Tactics to Write Quality Content Your Audience Will Love I just knew I had to share it with you.

Content must be unique and stand out and you should always research. Here I’ve briefed the 7 Tactics to writing quality content your audience will love so much that they’ll come back for more..

1. Monitor Social Media

Make sure you’re in the game! Pick up on latest trends and news.

2. Get to know your customers

Listening to your comments and complaints are essential for your business to grow. Learn your audience’s likes and dislikes and produce content to suit.

3. Check out your competitors

Check out what content your competitors are delivering and if people are engaging with it. We don’t suggest you copy what they are doing, but it will give you a strong indicator of what works and you can use this to inspire you to write good quality content.

4. Do Keyword Research

Ride on the trends in the current market and research keywords. Keywords are valuable as they let you know what people are talking about, responding to and sharing.

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5. Test Your Titles

Put yourself in your audience’s boots for a minute and think about what would draw you in to  pick up what they’re putting down. Titles must be short and sweet and contain a primary keyword that will lure you into reading the content.

6. Read The Research

I can’t stress this enough the difference between reading research and not reading research is crucial. Key Findings are: Longer content is more populate and images are practically mandatory. People share content based on emotional value.

7. Optimize Your Content

Content is your brand, and you’ve poured your heart into a killer post but you still need to optimize your work before you hit the publish button. You can never predict how viral your content will go but you have a better chance with by producing well-written personable posts loaded with information and eye candy. Humans are visual, how about sharing a video or slideshow? This will increase and boost the share value of your posts.

Ok your homework doesn’t stop here. Check out these following articles I found that will help you create good quality relevant content;

  1. Creating Content Your Audience Loves
  2. Writing Engaging Content Posts
  3. Good Content Is Targeted Content

Natalie Maybury.


Make your emails go viral!

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Have you ever received an email that you enjoyed reading so much that you forward it to friend? If you answered ‘Yes’ then think about what made it that good that you had to forward it. If you answered ‘No’ then think about what would make an email worthy of sharing to a friend.

I came across this interesting read by columnist Chad White – 5 Secrets To Getting Subscribers To Forward Your Emails. Chad illustrates 5 key tactics to get your email subscribers to forward your emails, I will briefly touch on these points.

  1. The Smaller The Audience, The More Viral The Email

Small ‘niche’ companies tend to get more forwards than your bigger companies. This is because bigger businesses have bigger email lists and with broader content. The more direct content your email includes means the more your subscribers are going to forward it.

  1. Personalization Allows You To Reach Others

No surprises here! Tailor your emails to appeal to your subscribers, that way they are more likely to forward it to friends and potential new subscribers for you.

  1. When You Say “Share On Social,” Subscribers Hear, “Forward This Email”

This surprises me.. But its been proved that this is the strongest tactic to get your email forwarded.. And it’s as simple as having a “Share with your network’ call-to-action in every email you send.  There we go – we learn something new everyday!

  1. Single Subject Emails are More Shareable

There is strong evidence single subject emails are more likely to be shared over multiple subject emails. Less is best!

  1. Simplicity Spurs Forwards 

The most viral emails seem to be the most simply designed. Simple, clear messages with eye catching images is just what you need to increase your changes on getting your email to go viral.

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If you found this blog interesting then check out these 3 other similar blogs:

Feel free to comment or share your thoughts on what you think contributes to the qualities of a viral email.

Natalie Maybury.