I found an article written by Ana Gotter called 5 Easy Ways to Integrate Facebook and Email Marketing
Ana states that many marketing pros agree that the same people should be running all your marketing campaigns. This includes your Facebook, email and all other social media campaigns. If more than one person is involved in a business’s social marketing then those parties need to work closely together.
Both Facebook ad email marketing are completely different ways of marketing but they do have 1 thing in common and that is they are highly effective and encourage sales. Facebook marketing helps you grow your audience and build a rapport with you customer while email marketing lets you be more aggressive about your sales pitches which nurturing your leads.
They both and it is easy to integrate the two channels. I’ve highlighted the top 3 ways..
1. Include Icons For Facebook in Emails.
Including a ‘Facebook icon’ on your emails is a great way to encourage your subscribers to follow you on Facebook if they haven’t already.This will strengthen your rapport with your customers convert them into long term customers.
2. Provide Email Sign Ups on Facebook
Similar to how you want to encourage your email subscribers to follow you on Facebook, you should also encourage your Facebook followers to subscribe to your email list. You can easily create a tab on your page.
3. Host A Facebook Contest
This is a great way to get your Facebook followers to subscribe to your email list. Make sure you keep your campaign relevant to your business. I.e if you are a health food company and thinking of starting a Facebook campaign to gather email subscribers then you want to make sure your contest includes relevant prizes to do with health foods. That way you can ensure that your email subscribers are not only interested in free products but actually interested in your products too!
If you enjoyed reading this blog then you would also love to read these following blogs that are similar.
- 9 ways to integrate email and social media marketing
- 17 ways to integrate Facebook and email marketing
- 21 Ways to Integrate Email Marketing and Social Media