I just came across this article by Aaron Orendorff – Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List It was a great read and well worth a share so I decided to share it with you guys.
Aaron says that “Subscribe.” Is the second most profitable click your business can target. The first click being “Buy Now.” And that anything is possible once you’ve built an email database.
Aaron shares many great strategies to help you get that profitable click and I have personally selected my top 4 to share with you.
Did you know that nearly 90% of single opt in subscribers will give you a false name and email? I didn’t know that either. And click through rates are much higher for double opt-in subscribers, infact twice as much as single opt-in subscribers. These facts proves why it’s always a good idea to have a double opt-in form. While you may generate less leads, the leads you do generate with more likely be more quality ones resulting in a more engaged audience.
- In-line forms.
These are the most simplest way to get someone to opt into your newsletter while giving your website extra value. Imagine this, you come across a blog on a website that you’re really enjoy reading, then you come to an end and your given the options to have more content you love emailed to you. You will act immediately as this is proving you with value.
- Landing Pages
Landing pages are one of the top ways to convert a visitor into a subscriber. It’s important to make your landing page mobile friendly. Landing Pages best practices include;
- Call to action – Make this bold.
- A/B testing should always be used
- Don’t be scared to use videos, it helps to convert
- Keep your landing page clear, simple and focused!
There are many other great strategies mentioned by Aaron so make sure you head to his article to have a read. I also found 3 other similar articles to share with you all;
- 3 Simple Sign-up Strategies to Grow Your Email List!
- 25 Simple Ways to Grow Your Email list
- How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers
I guess this is the part where I should be saying ‘If you enjoyed this post then subscribe to my list’ But unfortunately I don’t currently have one yet. Watch this Space!